FCC follows through with fines over movie ad

The Federal Communications Commission is following through with $1.4 million in fines against Viacom and ESPN for improperly broadcasting the Emergency Alert System tone while promoting a film. 

{mosads}The FCC announced the fines last year after both media companies used the tone in ads promoting the movie “Olympus Has Fallen,” about a terrorist attack on the White House. 

NBC Universal, which was also ran the promotions, already paid a $530,000 fine. But ESPN and Viacom has objected and asked to pay a smaller fine, which the commission rejected. 

Media companies are prohibited from using the Emergency Alert System tone when there is not an actual alert or test.