Domino’s introduces ‘Paving for Pizza’ infrastructure effort

Domino’s Pizza on Monday announced a new initiative that will allow consumers to submit their town for potential grants to fix potholes.

The project, called “Paving for Pizza,” will allow individuals to nominate their town on a website by ZIP code.

“Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store,” Domino’s USA President Russell Weiner said in a statement. “We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal. Domino’s cares too much about its customers and pizza to let that happen.”

{mosads}The towns chosen will get money to fix their crumbling roads and ensure the integrity of pizza remains in tact, the company said.

Domino’s said it has previously helped towns in Texas, California, Georgia and Delaware fix their roads.

The website for the effort includes video that allows users to see what four different road conditions can do to a pizza traveling to a customer.

It also shows how Domino’s has worked in the past to help towns fix their roads.