Political fundraising on Facebook
Hoping to capitalize on pols looking for ways to integrate online social media platforms with their campaign operations, a political company announced a new technology on Monday that will generate fundraising on Facebook.
The program was created by Election Mall and is named “Money Bomb.” It is a customizable widget that can be installed into Facebook. It raises money and is completely compliant with Federal Election Commission requirements, according to the company’s announcement.
“Money Bomb is a fundraising tool the McCain 2008 campaign wish it had,” said Ravi Singh, Election Mall’s CEO. “Since our systems of election laws are complex, technology needs to accommodate the paradigm shift from large campaigns to smaller ones, simply using the latest technology to empower them with the same tools.”
It’ll be interesting to see how programs like this one become a more significant part of campaigns. How, for example, will campaigns utilize Twitter next year beyond the candidate having a Twitter account?
UPDATE: Just got off the phone with Singh. Election Mall has used the Facebook widget developer to create a program that can be spread through the social networking site in a few ways.
To start, a campaign signs up at fundraisingbywidget.com. Then Singh’s company creates the widget and sends it to the campaign.
The campaign then posts the widget on their Facebook page. Other users who see the widget can download it to their profile. They can also send it to three of their friends daily. (Facebook limits sending widgets to three friends per day.) Users can also post the widget on their or other users’ Facebook walls.
From a campaign standpoint, one of the biggest advantages is that once someone donates with the widget, the campaign is sent his or her information. That way the campaign knows who to contact during its next fundraising drive.
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