First lady Michelle Obama is making a new push to increase voter turnout in November with a video that targets Democratic voters.
In her most public pitch so far this political season, she tells Democrats to be “even more passionate and more hungry” than they were during races in 2012.
“These elections will be even harder and even closer than those presidential elections,” she said in the Democratic Congressional Campaign Committee video, which debuted 100 days before the election. “We’re talking about races that are won and lost by just a few thousand votes or even a few hundred votes.”
To spur the effort, she directed Democrats to show their support on a new campaign site that has a goal of marking 1 million new voters by November.
“Together we want to reach 1 million new voter commitments by Election Day because its simple: you deserve a Congress that will work for you and your family,” she said.
She mentioned equal pay for women, immigration reform, abortion rights and an increase in the minimum wage as serious issues confronting Washington, but says the president “needs leaders in Congress who will work with him, leaders who care about what’s going on in your lives and who will fight for you every single day.