Donald Trump and Hillary Clinton’s campaigns will each air 2-minute ads in the final days of the election as the presidential candidates make their final pitch to voters.
While Trump’s ad focuses on ousting the political establishment, Clinton will broadcast a “unifying message,” according to her campaign.
{mosads}The ads are a departure from traditional campaign spots, which typically run 30 seconds or upwards of a minute.
Clinton’s 2-minute ad, which will air Monday night during NBC’s “The Voice” and the CBS show “Kevin Can Wait,” will reach roughly 20 million people, according to her campaign.
In his ad, Trump states, “The political establishment that is trying to stop us is the same group responsible for our disastrous trade deals, massive illegal immigration and economic and foreign policies that have bled our country dry.”
Trump’s campaign is spending $4 million on the ad to air during NASCAR, NCAA and NFL sporting events along with other national news programming. The ad will air in multiple battleground states, including Pennsylvania, Ohio, Nevada, Michigan, New Mexico, Florida, North Carolina, Iowa and Colorado.
“This is Mr. Trump’s positive closing message to American voters, and it comes at a time when Secretary Clinton has abandoned any positive message of her own,” Trump senior communications advisor Jason Miller said in a statement.
Clinton’s campaign released a separate 1-minute ad early Saturday that plays Katy Perry’s “Roar” in the background as it shows Clinton supporters at rallies.
The ad will air in Michigan, New Hampshire, North Carolina, Iowa, Florida, Colorado, Nevada, Ohio, Wisconsin and Pennsylvania until Election Day, according to her campaign.