Coca-Cola to run Super Bowl ad promoting diversity

Coca-Cola is airing an ad during Sunday’s Super Bowl that promotes diversity, a year after generating debate over such themes in an ad for the big game.

The 60-second video titled “The Wonder of Us,” released online Friday, depicts a diverse group of narrators celebrating their individuality while enjoying Coke.

“We all have different looks and loves, likes and dislikes, too,” the narrators say. “But there is a Coke for we and us and there’s a Coke for you.”

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Coca-Cola faced some backlash for its Super Bowl ad last year that depicted “America the Beautiful” being sung in multiple languages.

Jennifer Healan, group director of integrated marketing communication, said Coca-Cola is a company that has often emphasized diversity and inclusion.

“You are always going to have the haters out there, as Taylor [Swift] says,” Healan told The Wall Street Journal. “I think the negativity does get squashed because good does prevail.”

The ad will air Sunday during Super Bowl LII between the Philadelphia Eagles and the New England Patriots. The cost of entry for brands topped $5 million for 30 seconds of airtime, according to the Journal.