(NewsNation) —Fitness company Peloton said it is removing content by Sean ‘Diddy’ Combs on all its platforms days after the release of a disturbing video showing the music producer brutally assaulting his ex-partner in a hotel hallway.
On its private member’s Facebook page, Peloton stated, “We take this issue very seriously and can confirm Peloton has paused the use of Sean Combs’ music, as well as removed the Bad Boy Entertainment Artist Series, on our platform,” reported TMZ. “This means our instructors are no longer using his music in any newly produced classes.”
The company posted the message in response to a post that stated that “the next purge needs to be all Diddy classes. Signed, women everywhere,” the outlet reported.
The move comes as Combs continues to face increasing backlash both publicly and financially in the months since being hit with multiple civil lawsuits that allege abuse and sexual assault by several victims spanning over 30 years.
The music producer could also be under federal investigation after Department of Homeland Security agents conducted raids at Combs’ multimillion-dollar mansion in Los Angeles and his Miami waterfront home on March 25.
One day after his homes were raided, Combs sold all his shares of Revolt TV to an anonymous new owner, TMZ reported.
At least eighteen companies have removed themselves from Combs’ recently launched e-commerce website Empower Global, reported Rolling Stone.
“This decision was made on the day that Casandra Ventura filed her lawsuit,” Annette Njau, founder of luxury bag, eyewear, and apparel company House of Takura, told Rolling Stone. “We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable. We believe in victims’ rights, and support victims in speaking their truth, even against the most powerful of people.”
Hulu canceled a reality series centered on Combs and his seven children in the wake of the lawsuits against Diddy in December 2023, Vulture reported.
Bloomberg reported that Salxco, which previously managed Diddy as an artist, no longer listed him as a client on its website.
Hotel surveillance video from 2016 obtained by CNN and released last week showed Combs violently attacking, kicking and shoving his ex-partner singer Cassie Ventura at the now-closed InterContinental Hotel in the Century City neighborhood of Los Angeles.
In the video, Combs is seen running in a towel after Ventura who is seen standing in front of an elevator bank. He aggressively grabs and drags her down and then kicks her before picking up her luggage. He is then seen dragging her on the floor back to a hotel room as she braces her head.
Two days later, Combs released an apology video admitting that he beat Cassie in the hotel hallway.
Combs said in the video, which he posted to Instagram and Facebook, that he was “truly sorry” and that his actions were “inexcusable.”