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Wings down, beer up: A look at food prices compared to last year’s Super Bowl

Americans will spend more than $17 billion on items related to the Super Bowl and 80% of that money will go toward food and drinks.

Story at a glance


  • While prices overall are about 3% higher than this time last year, a new Wells Fargo report shows some foods are cheaper this go-round.

  • Shrimp prices are down more than 6%, and wings are 5% cheaper compared to a year ago. 

  • However, soda and potato chips are up 5%, and beer is up by less than 1%.

RALEIGH, N.C. (WNCN) — The Super Bowl and food tend to go hand in hand — but what can we expect to pay as we stock up on snacks?

While prices overall are about 3% higher than this time last year, a new Wells Fargo report shows some foods are cheaper this go-round.

Shrimp prices are down more than 6%, and wings are 5% cheaper compared to a year ago. 

However, soda and potato chips are up 5%, and beer is up by less than 1%.

According to economist Michael Walden, growing conditions are partially to blame for the inconsistency.

“When you talk about food, then of course, you’re talking about agriculture, and you’re talking about growing conditions—those can vary from product to product,” Walden said.

Nexstar’s WNCN asked Walden what the most cost-efficient meal would be based on the numbers from that report.

“I would say look at a meal of shrimp, wings, potato chips, guacamole and beer,” Walden said.

The National Retail Federation predicts Americans will spend more than $17 billion on items related to the Super Bowl and 80% of that money will go toward food and drinks.

Attending the game, however, will set you back much more than a pack of wings and a case of beer. Average ticket prices were more than $12,000 last week, according to Seat Geek, while hotel rooms were anywhere between roughly $300 to more than $2,000 a night.


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