Tim Scott launches $6M ad buy ahead of entrance into White House race

Sen. Tim Scott (R-S.C.) is gearing up to roll out a $6 million ad campaign, part of what’s expected to an official launch of a presidential campaign Monday.

A senior Scott official said that the senator will be launching a $5.5 million multi-platform ad campaign that will air on TV, radio, satellite and cable statewide in the early presidential primary states of New Hampshire and Iowa.

A separate seven-figure digital ad buy will also be launched. Both ad campaigns will air until the first GOP debate.

“This campaign is built to win and has the resources and messenger to deliver a Republican nomination and ultimately the White House,” said a senior Scott official.

Scott is anticipated to announce Monday that he’ll officially be running for president. Scott launched an exploratory committee last month and has been making trips to states early primary states, including Iowa and his home state of South Carolina.

Several Republican challengers have already launched formal White House bids, including former President Trump, former U.N. ambassador Nikki Haley, former Arkansas Gov. Asa Hutchinson and entrepreneur Vivek Ramaswamy.

Florida Gov. Ron DeSantis, former Vice President Pence, New Hampshire Gov. Chris Sununu and former New Jersey Gov. Chris Christie are widely speculated to be running but have not yet made formal announcements. 

Polling has shown, however, that Trump holds a significant lead over the presumptive 2024 GOP field, with DeSantis largely polling second.