Biden campaign hits Trump directly in new Michigan ad

President Biden’s reelection campaign hit directly at former President Trump in a new ad focused on Michigan voters Wednesday.

The 30-second spot, which marks the first direct attack against Trump in an ad, was released ahead of the former president’s visit to Detroit — and a day after Biden joined a picket line with autoworkers in Michigan. It will run on national cable channels and on TV and digital boards in Detroit, Grand Rapids and Lansing as part of team Biden-Harris’s 16-week, $25 million ad campaign aimed at battleground states.

The ad, titled “Delivers,” aims to hit Trump on his tax policies that the Biden campaign argued were giveaways to the rich, on manufacturing plants closing and on “his promises to restore jobs that never came true,” according to the campaign.

“He says he stands with autoworkers but as president, Donald Trump passed tax breaks for his rich friends while automakers shuttered their plants and Michigan lost manufacturing jobs,” the narrator says in the ad. “Manufacturing is coming back to Michigan because Joe Biden doesn’t just talk, he delivers.”

Biden joined the ongoing United Auto Workers strike Tuesday, sporting a ball cap and a bullhorn, marking a first-of-its-kind moment for a sitting president. Trump is set to give a speech Wednesday while in Michigan at Drake Enterprises, a nonunion manufacturer in Clinton Township.

Biden won Michigan in 2020 after Trump won the state in 2016 against former Democratic presidential nominee Hillary Clinton. Holding on to Michigan is essential for Biden, who touts his policies around U.S. manufacturing, job creation, improving the U.S. economy for the middle class and supporting big labor.

“More empty promises in Michigan or anywhere else can’t erase Donald Trump’s egregious failures and broken promises to America’s workers,” Kevin Munoz, a spokesman for the Biden campaign, said in a statement. “He can’t hide his anti-labor, anti-jobs record from the countless American workers he’s let down.”

“This election will be a choice between President Biden’s real advocacy for working Americans and a rerun of billionaire Donald Trump’s broken promises to the middle class,” Munoz added.