Biden campaign making Project 2025 key focus of GOP convention messaging

The Democratic National Committee (DNC) and President Biden’s campaign are planning to flood the zone at the Republican National Convention next week to highlight former President Trump’s agenda should he win reelection.

The campaign will pay for billboards, hold press conferences and put surrogates on the ground in Milwaukee putting an emphasis on Project 2025, the policy blueprint crafted by a conservative think tank that could be enacted by the next Republican administration.

“The GOP is descending on Milwaukee next week to showcase the best that they have to offer the American people: a coup-attempting convicted felon,” DNC communications director Rosemary Boeglin said in a statement.

“If Trump thought Milwaukee was ‘horrible’ before, he won’t be happy when he’s met by a counter-convention from Democrats on the ground who will expose his extreme Project 2025 agenda,” Boeglin added. “Trump wants to sell the American people on a return to his reckless, chaotic extremism — but Americans know a fraud and a liar when they see one.”

The DNC intends to put up 16 billboards around the Milwaukee area during the convention, as well as a mobile billboard near the convention site.

The Biden campaign will host daily press conferences during the convention and send surrogates including Sen. Cory Booker (D-N.J.), Illinois Gov. JB Pritzker (D) and Rep. Veronica Escobar (D-Texas) to Wisconsin to counterprogram the GOP’s agenda each day.

Democrats have for weeks highlighted Project 2025, which was published by the Heritage Foundation and details how a Republican administration might enact policy on abortion, immigration, climate, tax policy and government regulation.

Vice President Harris has spoken at length about it during her campaign speeches in recent weeks, while President Biden put out a short video this week urging followers to search “Project 2025” and familiarize themselves with it.

The Biden campaign launched a web page detailing some of the plans, describing it as “extreme” and involving “almost every aspect of Americans’ daily life.”

Trump has in recent days aggressively sought to distance himself from Project 2025, claiming in multiple social media posts that he does not know those behind the effort and insisting the group does not speak for him.

“I know nothing about Project 2025. I have no idea who is behind it,” he posted last week on Truth Social. “I disagree with some of the things they’re saying and some of the things they’re saying are absolutely ridiculous and abysmal. Anything they do, I wish them luck, but I have nothing to do with them.” 

Trump again on Thursday called attempts to connect him to Project 2025 “disinformation.”

But a CNN report published Thursday found at least 140 people who worked in the Trump administration were involved with Project 2025 in some capacity.