Vice President Harris’s campaign launched a $90 million paid media buy for the last few weeks of August, the team announced Wednesday.
The media buy aims to appeal to undecided voters and will target voters in battleground states, as well as expand the campaign’s reach into markets that former President Trump’s campaign is targeting — like Marquette, Wis.; Alpena, Mich.; Toledo, Ohio; Erie, Pa.; and Youngstown, Ohio.
The media buy will focus on “Harris’ personal story and background; her lifelong commitment to fighting for the people and standing up to powerful interests; her long standing focus on the everyday needs of Americans; and the stark contrast between her record and Donald Trump’s dangerous, extreme agenda,” according to the campaign.
The campaign plans to run ads during local broadcasts and cable programming, as well as during non-political programming like “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta” and “The Simpsons.” It will also launch a seven-figure general market radio ad campaign as part of the blitz.
The media buy will bookend the Democratic National Convention, which starts Monday in Chicago, and will continue through the end of the month before Get Out the Vote efforts launch in the fall.
It is the most aggressive stretch of paid media for the 2024 cycle so far, according to the campaign.
“It is precisely through efforts like this that we will break through a crowded media environment early and make clear the choice and stakes of this election for the voters who will decide it,” said Quentin Fulks, Harris’s principal deputy campaign manager.