Harris campaign to spend $370M in ads after Labor Day

Vice President Harris’s campaign announced Saturday that it will spend at least $370 million in digital and television advertising between Labor Day and Election Day.

The paid media blitz will run for nine weeks starting on Sept. 3 and will target battleground voters with ads about Harris’s personal story, standing up to powerful interests, the focus on needs of Americans and the contrast between her agenda and former President Trump’s policies.

The campaign plans to spend $200 million of the $370 million on digital ads, which it said it believes in the largest digital spending in the history of US politics, according to a memo from deputy campaign managers Quentin Fulks and Rob Flaherty.

The remaining $170 million will be used on television ads, per the team. It will run ads during high-viewership moments like NFL, WNBA, NBA, NHL and MLB games, the season premieres of Grey’s Anatomy and the Golden Bachelorette, and during Wheel of Fortune, Jeopardy, Abbott Elementary and Survivor.

The campaign also is planning to buy reservations on Fox News to expand its reach and it will spend eight figures on national TV placements, on top of the battleground investments, according to the memo.

“The Harris-Walz campaign’s advertising strategy is designed to break through a fragmented media environment and reach the voters who will decide this election,” Fulks and Flaherty said.

The post-Labor Day spending campaign builds on the $190 million media blitz the campaign launched for the last few weeks of August.