The New York Times is airing a new commercial touting their reporting on a number of sexual misconduct scandals that took down dozens of powerful men.
The all-text video, which the newspaper teased on Twitter and will air during the Golden Globes, repeats the phrase “He said. She said,” eventually allowing for “she said” to dominate the frame.
“The truth has power, the truth will not be threatened, the truth has a voice,” read the final panels of the ad.
{mosads}
“We hold power to account. Without fear or favor,” the newspaper tweeted along with the video. “New York Times journalists worked with their sources, often for months, to reveal the truth about persistent sexual harassment across many industries.”
The New York Times broke the first major story about Hollywood producer Harvey Weinstein, who has been accused by dozens of women of sexual harassment, assault and rape.
The newspaper has broken several other high-profile stories about sexual harassment, including stories about Bill O’Reilly, Russell Simmons, Vice Media and others.
The new ad campaign will also include print and digital advertisements.
“The Times spent months investigating sexual harassment claims made against some of the most powerful people in entertainment, business and technology,” said New York Times publisher A.G. Sulzberger in a release. “This groundbreaking work has been called some of the highest impact reporting of our time, prompting rapid reform in those industries and helping spark global movements like #MeToo.”
“The Times will continue to provide our journalists with the time and support they need to hold powerful people to account and pursue the truth without fear or favor,” Sulzberger added.
The newspaper in December also briefly suspended one of its top reporters, Glenn Thrush, over allegations of sexual misconduct. Thrush returned to the paper in January but has been removed from covering White House beat.