Media

DeSantis launch interview nets 30 percent audience bump for Fox News

Florida Gov. Ron DeSantis speaks during an Iowa GOP reception on May 13, 2023 in Cedar Rapids, Iowa. (Stephen Maturen/Getty Images)

Fox News received a big ratings bump Wednesday night, thanks to Florida Gov. Ron DeSantis (R)’s first live television interview after officially launching his 2024 campaign for president.

DeSantis sat for a wide-ranging interview for a half-hour with former South Carolina Rep. Trey Gowdy (R), who serves as a weekend host on Fox News, filling in this week for its 8 p.m. hour that has been dubbed “Fox News Tonight.”

The interview netted an average of 2 million viewers, including 186,000 in the key 25-54 age demographic, the most of any program on cable news that evening.

Fox has experienced sharp ratings declines during the 8 p.m. hour since ousting former top host Tucker Carlson, whose conservative and at times controversial commentary consistently brought in around 3 million viewers per weeknight.

Fox remains the top-watched network on cable, with popular shows like “The Five” and “Gutfeld” outperforming top programs on competitor networks.

DeSantis’s interview with Gowdy came just minutes after a rocky rollout event with Elon Musk on a “Twitter Spaces” live stream, which at its peak never topped 1 million listeners after 20 minutes of technical difficulties and connectivity issues.