The best commercials we saw during the 2025 Super Bowl

(NEXSTAR) — Super Bowl LIX is done and dusted, but some of the commercials still have people talking.

More than 120 million viewers were expected to tune in to the game Sunday and companies paid top-dollar to make sure their brand was seen by all those watching eyes.

Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulled out. The high demand seems to have pushed prices to a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds.

Even the Secret Service got in on the advertising action. CNN reported before the game that the agency would air a recruitment ad during the Super Bowl. The minute-long spot highlighted pivotal moments in American history, notable comments from former presidents, and a link to a webpage on careers with the Secret Service. You can see the full ad here.

Here are some of the other most talked about commercials from this year’s Super Bowl.

Dunkin’

Dunkin’ secured the first commercial spot of the Super Bowl and used it to bring back Ben Affleck and his tracksuit-clad DunKings, featuring former New England Patriots Coach Bill Belichick and Belichick’s girlfriend Jordon Hudson. The commercial, which you can watch here, took an apparent dig at Starbucks and other coffee brands.

Michelob Ultra

Willem Dafoe and Catherine O’Hara starred in this beer’s commercial. The beloved actors play pickleball hustlers in this spot. While you may be familiar with the sport that has been sweeping the nation, Dafoe told the Associated Press that he was unfamiliar with “this phenomenon of pickleball” until this job. You can see “The ULTRA Hustle” here.

Ritz

Two of the saltiest actors you may know, Aubrey Plaza and Michael Shannon, seem to break the salty mold after enjoying some buttery, salty Ritz crackers at the Salty Club, located on the Salt Flats of Utah. They’re joined by the seemingly unsalty music artist Bad Bunny for the Ritz Super Bowl commercial, seen here.

Foundation to Combat Antisemitism

Tom Brady wasn’t just calling the game — he also appeared in an ad alongside Snoop Dogg where they traded reasons why people hate each other in an effort to combat hate speech. This is the second year the Foundation to Combat Antisemitism, founded by New England Patriots owner Robert Kraft, has run a Super Bowl ad, which you can watch here.

Ram

While automakers are mainly sitting out of the Super Bowl commercial game this year, Ram turned to actor Glenn Powell for a Goldilocks — sorry, “rugged, woodsy dude” take on its trucks. You can watch the fairytale-ish commercial here.

Rocket Mortgage

Rocket Mortgage used its Super Bowl spot to encourage an in-stadium sing-along. Set to John Denver’s “Take Me Home, Country Roads,” the emotional ad took viewers through a range of moments of people heading home. Then, the broadcast pivoted to the Caesars Superdome, showing that in-person audience members were also singing along.

Hellmann’s

When Meg Ryan and Billy Crystal starred in “When Harry Met Sally” in 1989, they likely didn’t think it would be Hellmann’s mayonnaise that would reunite them in 2025. They may, however, have been able to guess a certain scene in a deli would come back to haunt (or maybe highlight?) them again. You can see that commercial here — but maybe make sure you’re wearing headphones first, if you’re in public.

Angel Soft

Angel Soft encouraged people to use their products in real-time. In its ad, the toilet paper brand’s ad insisted viewers take the duration of the 30-second spot to take a bathroom break. “I know you need one?” the ad said. “Why are you still here?”

Budweiser

The beer brand is once again relying on its beloved Clydesdales for its Big Game ad spot. This year, an ambitious foal makes its “first delivery.” You can see the ad by clicking here.

Bud Light

Sticking with the beer commercials for a moment, you can catch comedian Shane Gillis, singer Post Malone, and hall of fame quarterback Peyton Manning serving as the “Big Men on Cul-de-Sac.” We can’t launch a Bud Light into your kitchen (spoiler alert), but we can direct you to the ad, seen here.

Coors Light

OK, one more beer commercial won’t hurt, right? Playing into its promotional gaffe and temporary name change, Coors Light is using its Super Bowl ad spot to highlight how viewers will likely feel on the Monday after the big game. See it here.

M3GAN 2.0

Chappell Roan fans’ ears perked up when they heard her song “Femininomenon” start playing during a Super Bowl ad, as a shadowy figure walked forward. But it wasn’t Roan – it was horror doll M3GAN. It was a sneak peek at a movie sequel titled “M3GAN 2.0” set to release this summer.

Oikos Yogurt

Myles Garrett and the Cleveland Browns (the team he has since requested a trade from) may have missed out on the Big Game this year, but he didn’t miss his chance to star in a commercial. He was joined by actor Juno Temple, well-known for her role in “Ted Lasso,” in an Oikos Yogurt ad that you can watch here.

Taco Bell

In another apparent teaser, rapper Doja Cat photobombs a drive-thru camera at a Taco Bell, only to be immediately scolded for it. According to the ad, the full Super Bowl commercial will feature actual photos from actual Taco Bell drive-thru cameras — so if you’ve been through one recently, you may want to tune in to the game on Sunday. Until then, you can catch the teaser released by Taco Bell in the video player below.

Little Caesars

The “pizza pizza” chain tapped actor Eugene Levy — or maybe more appropriately, his eyebrows — for a spot teasing their Crazy Puffs. You’ll even catch a cameo by his daughter, Sarah Levy, when you watch the ad, seen here.

Pringles

They’re not Eugene Levy’s eyebrows, but there is some facial hair featured in this commercial from Pringles. In it, actor Adam Brody blows into an empty can of Pringles, calling some famous mustaches — those belonging to actor Nick Offerman, Kansas City Chiefs head coach Andy Reid, L.A. Clippers’ James Harden, and Mr. Potato Head — to a Pringles-less party.

Totinos Pizza Rolls

You know them from “Detroiters” and “I Think You Should Leave,” but now you’ll recognize Sam Richardson and Tim Robinson from the Super Bowl commercial in which a pizza rolls-holding alien dies. You can see that strange moment here.

Uber Eats

While it doesn’t appear that we have the full commercial yet, Uber Eats has dropped a worthwhile 30-second clip of what is sure to be a talked-about ad. In it, Martha Stewart and Charli XCX take on a new social media trend in which “we listen and we don’t judge” — you can watch the ad here and then be the judge of its viral-ness.

Pfizer

Featuring a young boy apparently geared up to knock out cancer, Pfizer will air a commercial highlighting its efforts to fight for eight cancer breakthroughs by 2030. You can see the full ad here.

There are also some nonexistent ads that have caught attention. State Farm pulled out of its planned advertising to focus on the devastating California wildfires. Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis’ Jeep and Ram brands having announced an appearance.

The Associated Press contributed to this report.