CNN tops Fox News in key demo for first time in 15 years
CNN enjoyed its strongest ratings month in years in October, beating rival Fox News in the key 25-54 demographic for a full month for the first time since 2001.
{mosads}CNN averaged 704,000 prime time viewers overall in October from the ages 25-54 demographic — the most coveted group by advertisers.
Fox came in second with an average of 663,000 viewers, while MSNBC averaged 432,000 viewers — an all-time high for the Comcast-owned network.
CNN also finished first in a close race for total day in the key demographic over Fox News with 7,000-viewer edge.
Fox, however, still won the race in total viewers. Overall, Fox averaged 1.547 million viewers to CNN’s 1.02 million and MSNBC’s 886,000.
All three cable news networks saw significant gains in year-over-year growth during October, which featured three debates (two presidential, one vice presidential) and plenty of new controversy surrounding both presidential candidates.
MSNBC saw the most growth with a 129 percent jump in viewers compared to October 2015. CNN increased viewership by 100 percent, and Fox News climbed 43 percent in total day.
October marked CNN’s most-watched month in 11 years.
Fox’s “The Kelly File” finished first in the 25-54 demographic in show rankings, followed by Fox’s ”The O’Reilly Factor.” CNN’s “Anderson Cooper 360”took third in the category, with Fox’s “Hannity” fourth and MSNBC’s “The Rachel Maddow Show” fifth.
In total viewers, “The O’Reilly Factor” finished first with an average audience of 3.38 million, followed by “The Kelly File” with 2.98 million and “Hannity” at 2.49 million.
– Updated at 5:03 p.m.
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