The Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act would hold individuals or companies liable for producing unauthorized digital replicas of individuals in a performance, along with platforms that host such content.
The bill would exclude certain digital replicas from liability based on First Amendment protections. For example, replicas for news or sports broadcasts, documentaries or historical work, or satire or parody are exempted.
The bill is sponsored by Sens. Chris Coons (D-Del.), Marsha Blackburn (R-Tenn.), Amy Klobuchar (D-Minn.) and Thom Tillis (R-N.C.).
The proposal follows growing concerns over threats from generative AI to creators.
In one high-profile example, an AI-generated song was created using the likenesses of Drake and The Weeknd.
It was streamed millions of times across platforms before it disappeared after requests from the artists’ label, Vice reported.
Concerns around AI and using performers’ likenesses have also emerged as part of the SAG-AFTRA actors strike against major studios.
Read more in a full report at TheHill.com.
