As Apple ramps up its AI offerings through updates to its own features and a partnership to integrate OpenAI’s ChatGPT into Apple devices, the company is touting new systems to keep users’ data private and secure.
The tech giant that built its brand around prioritizing user privacy and safety is aiming to keep up its reputation as it attempts to make waves in the ongoing AI arms race through guidelines that differentiate from typical ChatGPT norms and a new cloud system to process some AI requests.
But plans to put ChatGPT straight onto devices with an upcoming operating system update could risk changing that dynamic for Apple.
“There [are] regulators that are looking at every single tech company with sort of a microscope in terms of antitrust, in terms of privacy, and what they’re doing associated with consumer data that they’re utilizing associated with monetizing it,” said Ari Lightman, a digital media professor at Carnegie Mellon University.
Apple in the past has stayed away from that and put its focus on selling products and services — and as long as they “adhere to their core tenants,” Lightman said he doesn’t think there will be a defection of iPhone users.
But a breach or privacy issues could cost Apple its high ground on consumer safety in the iOS system and affect the company, Lightman added.
The company announced two key AI updates coming to Apple devices — Apple Intelligence and an integration with ChatGPT — at its Worldwide Developer Conference last week.
Along with the AI updates, Apple announced privacy updates aimed at keeping users safe, including stricter standards for ChatGPT integration than OpenAI’s typical privacy policies.
Read more in a full report at TheHill.com.
