Apple CEO Tim Cook, joined by various developers for the company’s annual hardware event Monday, announced the iPhone 16.
The latest model was built “from the ground up” for Apple’s native AI software, “Apple Intelligence,” Cook said.
The company’s leap into AI, along with the launch of iOS 18, will offer a wide range of new features for iPhones, including ushering in a “new era” for its AI voice assist Siri, said Apple senior vice president of software engineering Craig Federighi.
Users will be able to prompt Siri with text, ask questions even if they stumble over words and request specific details from text conversations. Apple said this will allow for more natural, personalized conversations.
“Apple Intelligence marks the start of a new era for Siri and makes it more natural, more contextually relevant and more personal to you with richer language understanding,” Federighi said.
The generative emoji feature, announced in June, was also highlighted in what’s expected to be a popular feature. This will let users customize emojis by typing in a few words, Federighi said.
The Hill’s Miranda Nazzaro has more here.
