NBC Political Director Chuck Todd argued this week that media bias does not exist, with the “Meet the Press” moderator declaring that the industry needs to join him in fighting back on what he characterized as just a GOP talking point.
“The Republicans have been running on, ‘There’s a liberal bias in the media,’” Todd said in an interview with The Verge. “If you say something long enough, there are liberals who say there’s a liberal bias in the media when you see polling now.”
“We should have fought back better in the mainstream media. We shouldn’t [have] accepted the premise that there was liberal bias,” Todd later added. “We ended up in this both-sides trope. We bought into the idea that, oh my God, we’re perceived as having a liberal bias.”
So very much to unpack here from the guy who will never be confused with the great Tim Russert, who held both sides accountable without smugness during his run at the helm of “Meet the Press” before his far-too-early passing at the age of 58 in 2008.
Question: If media bias doesn’t exist, if it’s just conservatives making it up out of thin air, how do the following facts exist?
The New York Times – the so-called paper of record – has not endorsed a Republican presidential candidate dating back 14 elections to 1956. That means endorsing Democrats George McGovern, Walter Mondale and Michael Dukakis, who won a combined 12 states over three elections. Talk about a disconnect.
The Washington Post, once home to Woodward and Bernstein, and the winner of 69 Pulitzer Prizes, has never endorsed a GOP presidential candidate in its history.
Speaking of endorsements, before the 2016 presidential election – and therefore before the Trump era in Washington – 57 of 59 major U.S. newspapers endorsed the Democratic nominee that year.
And how would Todd explain this Axios/Survey Monkey poll (which partners with NBC News) finding that 79 percent of those in the middle (independents) say news organizations “report news they know to be fake or false” at least sometimes in order to advance a narrative? If bringing in the red and blue teams, 92 percent of Republicans feel the same way, along with even a majority of Democrats (53 percent).
How would Todd also explain that 84 percent of those polled by Gallup say the news media bears responsibility for partisan division in this country? That’s some Jedi mind trick the GOP has going for itself.
How about this study from Harvard University that found 93 percent of NBC News’ coverage of Donald Trump’s first 100 days in office was negative, matching CNN’s negativity. The aforementioned Times clocked in at 87 percent negative, the Post at 83 percent.
Compare that to President Biden’s first 100 days, which delivered 59 percent positive coverage, according to the Media Research Center. Although the studies come from different organizations, that’s a 142-point swing from negative to positive despite inflation, skyrocketing violent crime, an insecure border and an ongoing pandemic.
Also from Gallup just this month on public confidence: The two least trusted institutions across government, business, police, education, the judiciary and the media found the following two entities at the very bottom of the list: Congress, with 12 percent confidence, and broadcast news media, with 16 percent confidence.
For context, small business topped the list with 70 percent approval, while police saw an increase from the previous year, with 51 percent now trusting the men and women in blue despite an onslaught of negative coverage and portrayals that have helped lead to record retirements and resignations.
And then there’s the phenomenon of bombshells that dominate news cycles, only to be debunked later.
Question for Chuck Todd: Why is it that seemingly every huge breaking-news story that ends up being hopelessly wrong is originally weaponized against one party (Republican) to benefit the other (Democratic)? Why do these mistakes only go in one direction?
In the past few months alone, we’ve seen that what the media dubbed a reckless conspiracy theory – Sen. Tom Cotton’s (R-Ark.) claim last year that COVID-19 may have come from a Chinese lab – is now considered a real possibility and is being investigated.
We’ve seen the Russian bounties-on-U.S. troops story, which was weaponized before the 2020 election, has been debunked.
Trump ordering park police in D.C. to use tear gas on “mostly peaceful” protesters was another huge story last summer. But a Justice Department inspector general’s report released last month says it wasn’t true after all.
For a definitive look at media “mistakes” in the Trump era alone, check out journalist Sharyl Attkisson’s list, featuring a whopping 155 examples.
And speaking of “mostly peaceful protests,” feel free to explain away this coverage as unbiased during last year’s “Summer of Love” that included hundreds of police injured and some killed, along with billions of dollars in damage in American cities.
Of course, bias comes in many forms, particularly the bias of omission, and particularly as it pertained to the media blackout of Hunter Biden before the 2020 election in what sure looked to many like an effort to protect his father.
Todd was confronted on his own handling of this very topic by Sen. Ron Johnson (R-Wis.) earlier this year. “This was started when the mainstream media dropped any pretense of being unbiased and actually chose sides during this election,” Johnson told Todd on his program. “This fire was started when you completely ignored, for example, our investigation of Hunter Biden, ‘You know, no evidence of wrongdoing there,’ and now we find out after the election, ‘You know, there is a fair amount of evidence, to the point where we have a real FBI investigation.'”
“Senator!” Todd interjected. “All right, I’ve had enough of hearing this!
“You know, I’ve had enough of this too,” Johnson shot back.
Most Americans certainly have had enough as well.
Bob Woodward, one of the few remaining objective journalists, summed matters up best when speaking about the media a few years back. “I worry, I worry for the business, for the perception of the business, not just Trump supporters, they see that smugness,” Woodward told Axios in 2017. “I think you can ride both horses, intensive inquiry, investigation, not letting up … at the same time, realize that it’s not our job to do an editorial.”
Chuck Todd is supposed to engage in the intensive inquiry and investigation of which Woodward spoke. Instead, the NBC moderator does an awful lot of editorializing. And he’s living in a fantasyland, because no lucid person – in this business, or watching or reading at home – can deny that media bias is very real.
It is a very real problem, too, especially since there are those in some pretty prominent positions in media who continue to deny it even exists.
Joe Concha is a media and politics columnist for The Hill.