Athletic-wear maker Adidas is alerting some U.S. customers that hackers may have accessed their information, including usernames and encrypted passwords.
The statement did not specify the number of customers affected by the breach, though a spokesperson later told The Hill that “a few million” consumers could be affected.
“We believe approximately a few million consumers could potentially be impacted,” the spokesperson said.
Adidas said it has “no reason” to suspect that hackers stole credit card or fitness information from the affected customers.
The company acknowledged the “potential data security incident” in a brief statement Thursday, saying that officials became aware Tuesday that “an unauthorized party claims to have acquired limited data associated with certain Adidas consumers.”
Adidas immediately launched an investigation into the incident, the company said, in order to assess the scope of the breach and alert those who potentially were affected. Company officials said they are working with law enforcement and unnamed security firms to investigate the incident.
“Adidas is committed to the privacy and security of its consumers’ personal data,” the company said. “While adidas continues its thorough forensic review, Adidas is alerting relevant consumers.”
Updated at 4:14 p.m. to reflect comment from Adidas.