An environmental group is dropping $1.8 million on a get-out-the-vote mailing campaign in six battleground states.
NextGen Climate said Wednesday it would send 4 million pieces of “social pressure mail” and absentee ballot applications to voters in Iowa, New Hampshire, North Carolina, Nevada, Ohio and Pennsylvania. All are considered critical states in both the presidential campaign and the fight for control of the U.S. Senate.
{mosads}NextGen Climate, a group founded by California billionaire Tom Steyer, set a goal this year of spending $25 million on getting millennial voters to the polls this year. The group said Wednesday its new effort would target young voters in those states.
“Today, over 80 percent of young voters prefer candidates who offer clean energy solutions, so they can turn their enthusiasm into real, tangible, political power,” Steyer told reporters in April when he announced the effort.
“When young people engage in the political conversation, when they turn out and vote, when they use the fact that they are the biggest cohort in this election cycle, incredible things can happen,” he said.
NextGen Climate also plans to organize on more than 300 college campuses in 13 battleground states to turn out voters this year.
“Our main goal this election is to educate and empower a new generation of American voters on the issues that are most important to them and turn them out to vote,” NextGen Climate vice president Heather Hargreaves said.
“We know that GOTV mail is an effective way of reaching voters, especially when it’s coupled with the on the ground and digital engagement we have been using throughout this cycle.”
—This story was updated at 10:14 p.m.