Comcast and NBCU: Merger will support future of media

In the FCC’s words, it aims “to help ensure that all Americans have access to vibrant, diverse sources of news and information that will enable them to enrich their families, communities and democracy.”

In a Friday meeting, NBC Universal and Comcast representatives discussed how their merger will further the goals of this project. They focused on “both companies’ historic and ongoing commitments to their local communities and the ways in which the transaction will benefit communities and citizens by allowing NBCU to expand its production and distribution of local news on multiple platforms,” according to a disclosure statement filed with the commission.

The companies also said their effort to “nurture the next generation of professional journalists” is also consistent with the Future of Media project.

“Finally, Comcast and NBCU outlined the benefits of the transaction for diverse communities and producers of independent content, the ways in which the transaction will spur development of advanced advertising technologies, including interactive advertising, and the companies’ commitments to expand distribution of children’s programming and increase engagement in digital literacy efforts,” the disclosure statement said.