E-book lending start-up pledges piracy vigilance

The company said the service must change its name, so KindleLendingClub became BookLending.com. “We knew we were on the wrong side of that particular discussion,” MacDonald said.

Amazon has since embraced the offering, according to MacDonald, who makes a commission when consumers buy Amazon books they’ve accessed through links on her website. MacDonald takes home between 4 to 8 percent of any book they buy, and has made thousands of commissions in the last month, she said. 

Still, she knows she has to stay on the company’s good side. Any evidence of the site facilitating piracy could sink her business, according to MacDonald. 

“We’re watching closely, but we haven’t identified any issues around that yet,” she said. “We have absolutely zero tolerance for that.”