Apple to launch new AI ‘Intelligence’ feature, partner with ChatGPT

by Rebecca Klar - 06/10/24 2:46 PM ET

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{***PKG***} 12 It's the news everyone is talking about. Elon Musk's tech company, xAI, plans to build the world's largest supercomputer facility in the City of Memphis. It's expected to boost the economy, but environmentalists say they have questions. In a joint statement,...environmental groups Protect Our Aquifer, Memphis Community Against Pollution, and the Young Gifted and Green expressed their concerns about the facility's impact on the city's electricity and water usage as well as the air quality. Few details have been revealed about the project, but WREG learned the facility may be located in Southwest Memphis. {***KICK SUPER - SARAH HOUSTON***} Lower 3rd:SARAH HOUSTON EXECUTIVE DIRECTOR, PROTECT OUR AQUIFER NEW AT 6:00 No Lower 3rd Headline:ENVIRONMENTALISTS SHARE CONCERNS ABOUT XAI SUPERCOMPUTER PROJECT NEW A ...[TAKE SOT AT:0:51 TO:0:56 DURATION:0:05] {***SOT FULL***} Sarah Houston with Protect Our Aquifer says their research shows xAI is expected to need at least one million gallons of water a day for its cooling towers. In a statement...MLGW says it will meet the company's utility needs without putting the power grid or water resources at risk. The utility company also says the xAI must be willing to reduce its power consumption when energy demand is high. [TAKE SOT AT:1:41 TO:1:48 DURATION:0:07] {***SOT FULL***} [TAKE SOT AT:2:07 TO:2:13 DURATION:0:06] {***SOT FULL***} {***KICK SUPER - QUAMETRA WILBORN***} Lower 3rd Talent:QUAMETRA WILBORN QUAMETRAWILBORNWREG Facebook NEW AT 6:00 None N ... Lower 3rd Headline:ENVIRONMENTALISTS SHARE CONCERNS ABOUT XAI SUPERCOMPUTER PROJECT NEW A ..."As a solution to reduce high demand for the aquifer water...MLGW says it's engaging in conversations to design and construct a greywater facility to deliver cooling water to current and future industrial and commercial users. Houston says her organization has been pushing for that for years." [TAKE SOT AT:3:22 TO:3:32 DURATION:0:10] {***SOT FULL***} The organizations encourage xAI to consider targeted hiring, apprenticeship programs, and funding for neighborhood revitalization efforts. [TAKE SOT AT:5:00 TO:5:04 DURATION:0:04] {***SOT FULL***} Reporting for your news leader in Southwest Memphis, Quametra Wilborn, WREG News Channel 3." station="" title="" feed="" no_pr="false" disable_muted_autoplay="false" expect_preroll="true" json_feed="" class="" /]

Apple will offer new artificial intelligence (AI) features for users across products in its upcoming software updates, both through its own new native “Apple Intelligence” and a partnership that will incorporate ChatGPT into devices.

Apple Intelligence aims to give users an AI system that is personalized to their needs, the company announced Monday at its developer’s conference.

Apple’s announcement of Apple Intelligence, combined with updates coming to its AI voice assistant Siri, is the latest AI push from a tech giant, following recent AI advancements rolled out by Google, Microsoft and OpenAI.

Apple touted how its AI update will be more personalized for users, compared to other generative AI tools released on the market.

Through Apple Intelligence, users will be able to prioritize their notifications or help rewrite language across apps, including in emails, notes or messages.

The feature will be included as part of the launch of the new iOS18, as well as updates coming to operating systems for the Mac and iPad, which will be released in the fall.

Apple also announced that use of its AI voice assistant Siri will be more advanced, allowing users to use more conversational context through follow-up questions.

Through using Apple Intelligence and user context, users will be able to ask Siri specific questions to find information that may have been shared through an email or message without having to change which app the user is using. For example, a user can ask Siri what time a family member’s flight will land without needing to check through past messages.

Users will also be able to ask Siri questions by typing in messages, rather than through voice commands.

In addition to knowledge from Apple’s own features, users will be directly connected with OpenAI’s ChatGPT for free without needing to create a separate account.

If a user asks a question to Siri, the voice assistant may direct users to ChatGPT for an answer. Users can also use ChatGPT within Apple products to assist with writing or other uses of the generative AI tool.

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Tags AI Apple Artificial intelligence