Amazon has once again changed the design of its app icon after receiving backlash over a previous version, with some consumers saying it resembled Adolf Hitler’s mustache.
In January, the tech giant rolled out its new mobile icon, meant to resemble the company’s cardboard box and tape packaging, Business Insider reported on Tuesday. The new design replaced Amazon’s long-standing icon, a shopping cart on a white background.
The revamped icon drew criticism as soon as it debuted in January, however. It bore Amazon’s iconic smiling arrow but featured a jagged-edged drop-down flag atop it, meant to represent ripped packaging tape. Put together, the image bore a resemblance to Hitler, users alleged.
After the unsettling comparison was pointed out, Amazon changed the icon to a square with a folded-back corner, meant to look like partially peeled-back tape. According to the “Today” show, the revised app design went live for iPhone users on Feb. 22 and on Monday for Android users.
In a statement to “Today,” an Amazon spokesperson said the company is “always exploring” new ways to improve customer satisfaction, which sparked the app redesign.
“We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step,” the spokesperson added.
Amazon did not immediately respond to The Hill’s request for comment.