Twitter launches reaction video feature

Twitter launched a new feature that allows users to retweet a post with a video reacting to the content, the company announced Thursday. 

“Tweet reaction videos can now start on Twitter! Testing on iOS: when you tap the Retweet icon, choose ‘Quote Tweet with reaction’ to create and customize your very own Tweet Take –– a reaction video (or photo) with the Tweet embedded,” the company tweeted.

Tweet reaction videos can now start on Twitter!

Testing on iOS: when you tap the Retweet icon, choose “Quote Tweet with reaction” to create and customize your very own Tweet Take –– a reaction video (or photo) with the Tweet embedded. pic.twitter.com/1E30F8rKYh

— Twitter Support (@TwitterSupport) January 6, 2022

The feature is similar to TikTok’s reaction video feature, which Instagram recently launched as well for its Reels product. 

The reaction videos launch on Twitter also comes as the company continues to roll out new products and features, looking to ramp up its daily users and double its revenue by the end of 2023. 

Last year Twitter announced several new product features, including paid features such as subscription-based “Twitter Blue” and “Super Follows.”

The company also expanded its live audio room feature called Spaces last year, following the rising popularity of the Clubhouse app during the pandemic.