Meta’s short-form video feature on Facebook and Instagram will be available globally, the social media company said Tuesday.
The tech giant is expanding the reach and features of Reels as it continues to compete with video-sharing platform TikTok.
The update expands Reels to be available in more than 150 countries on both iOS and Android devices.
Facebook is also adding new ways for creators to earn money through Reels, including expanding a test of overlay ads to all creators in the U.S., Canada and Mexico.
The company is starting by offering two formats: banner ads that appear as a “semi-transparent overlay” at the bottom of a Facebook Reel and sticker ads that can be placed by a creator within the Reel video.
Meta said the test will expand to creators in “nearly all countries where in-stream ads are available” by mid-March.
As Reels expands globally, the social media company is adding new features for users creating or viewing Reels. Users will be able to make Reels up to 60 seconds long and to “remix” videos with existing, publicly shared ones on the platform.
Reels will also be featured more prominently on the platforms, according to the announcement. The platform will roll out updates soon to put a Reels label at the top of a user’s feed and will start to suggest Reels in a user’s feed from accounts they don’t already follow.