Jaguar announced Monday that 100 percent of its new vehicle sales will be electric vehicles by 2025, becoming the latest company to embrace the trend away from fossil fuel use in the face of growing concerns about climate change.
Jaguar CEO Thierry Bolloré made the announcement, according to Forbes and USA Today, while adding that electric vehicles would make up 60 percent of new vehicles sold under the company’s Land Rover SUV brand by 2030 as well.
“The purity of electric is the next natural step. At the heart of Reimagine will be the electrification of both the Jaguar and Land Rover brands,” said Bolloré, according to Forbes.
“By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies,” Bolloré added.
Within two decades, the company plans to achieve net-zero carbon emissions across the board, he continued.
The Jaguar I-Pace, the company’s only electric vehicle currently on the market, won a World Car of the Year award in 2019. An all-electric Range Rover is slated to be released later this year.